"Living for Brecht" by Ruth Berlau (Page 192)

Page 192: "In his theoretical works Brecht has written about alienation (Verfremdung) and alienation effects. Many believe this to be a very complicated affair, but in fact it is very simple. A statement is "alienated" by being made to appear strange, and therefore striking. Things that are so general, so everyday, so usual that they are no longer noticed-since one knows them too well-are presented as remarkable and worthy of attention. In this way facts, procedures, and conventional forms of behavior are made more transparent. Curiosity is aroused about what lies behind them: What is it exactly, and why is it so? Brecht induces the attitude of an explorer who has come on something remarkable."